StEPs and Visitors Count

AASLH’s StEPs is a self-paced assessment and planning program that helps small- and mid-sized history organizations manage their collections, facilities, programs and services according to national museum standards. Many, if not all, museums and historic sites taking part in StEPs share common issues and concerns. For more information about StEPs, please visit

Gone are the days when you could base your museum or historic site’s definition of success on visitation totals, budget reports, or staff goals and objectives. Successful organizations understand what people expect, need, and want when visiting―and what will bring them back. And only your visitors can provide this critical insight. Visitors Count! is a visitor research program that provides the answers you need to create a successful and thriving history organization - See more at: